Investigate (Ploughing the Field)
In this phase, designers lay the groundwork through comprehensive research, such as farmers preparing the land. This includes understanding the project landscape, stakeholders, and users. Synthesizing research insights helps create personas, empathy maps, and user journeys. Finally, defining the core problems ensures a clear direction for crafting effective, user-centred solutions. Key Concepts
Conceptualize (Sowing Ideas)
In this phase, designers lay the groundwork through comprehensive research, such as farmers preparing the land. This includes understanding the project landscape, stakeholders, and users. Synthesizing research insights helps create personas, empathy maps, and user journeys. Finally, defining the core problems ensures a clear direction for crafting effective, user-centred solutions. Key Concepts
Actualize (Cultivating Solutions)
In this phase, designers lay the groundwork through comprehensive research, such as farmers preparing the land. This includes understanding the project landscape, stakeholders, and users. Synthesizing research insights helps create personas, empathy maps, and user journeys. Finally, defining the core problems ensures a clear direction for crafting effective, user-centred solutions. Key Concepts
Validate (Harvesting Results)
In this phase, designers lay the groundwork through comprehensive research, such as farmers preparing the land. This includes understanding the project landscape, stakeholders, and users. Synthesizing research insights helps create personas, empathy maps, and user journeys. Finally, defining the core problems ensures a clear direction for crafting effective, user-centred solutions. Key Concepts